Heather Physioc, Managing Director of Discoverability at VMLY&R, will host a session which will include a deep-dive into the innovate ways that search data, behavior, and trends are being used to inform strategic planning and brand decision-making. Discoverability is more than just SEO and PPC – it’s a gold mine of consumer experience data. Through search intelligence, you can understand why and how people search, and how the wealth of search data available can help your business best reach their customers.