• Title

  • Director Of Marketing

    Posted: 11/03/2023

    SUPERVISOR: General Manager EXEMPT (Y/N): Yes

    Oversees all aspects of development, implementation and management of property-wide advertising and promotions, entertainment, player events, and the Arrowhead Players Club. Works directly with the General Manager and applicable interval operating boards or executive committees to ensure all aspects of property and dual property efforts to enhance the property's image, goals and objectives.

    ESSENTIAL DUTIES AND RESPONSIBILITIES include the following (other duties may be assigned):


    Manage all advertising and public relations programs through internal efforts, interval agencies and vendors. Review and evaluate all advertising and media programs.
    Oversee the effective management, development, implementation and execution of property promotions.
    Track all programs for efficiency. Monitor daily revenues to insure effectiveness of each program.
    Serve as casino spokesperson in media and public arenas where deemed appropriate.
    Work with internal agencies to effectively and efficiently track and report results for all property promotions, entertainment and player's events.
    Oversee the coordination, scheduling, execution and contracts for all promotional and entertainment events.
    Monitor expenses versus budget figures to ensure compliance.
    Provide support with regards to research and analysis of casino expenses and revenues, customer service and quality standards.
    Coordinate with necessary external vendors and internal departments to ensure efficiency of all events and promotions.
    Maintain timely procedures for the tracking and execution of all pertinent expenses with regard to promotional and entertainment events.




    Oversee property marketing department staff and general office staff.


    Revenue Information
    Casino Research
    Slot Accounting/Player Tracking system
    Special Event Areas
    Audio/Visual Rooms
    Player Club
    Players Club
    Special Events
    Director's Office
    Audio/Visual Rooms


    Customer Comp Tickets
    Promotion forms as defined and approved by the Gaming Commission
    HR related forms
    Purchase Requisitions
    Any other appropriate forms and paperwork as assigned by General Manager


    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position requires organizational skills, the ability to work with a minimum of supervision and independent problem solving. Must successfully pass drug screen.


    High School diploma or G. E. D. Minimum 5 years senior level marketing experience and/or training; or combination of education and experience. Must have organizational skills, computer literate, the ability to work with all departments and have excellent customer relations skills. Must be able to speak English.


    To perform this job successfully, the individual must be able to stand, move and work throughout the office area and properties, including walking up to 1 ½ mile, climbing stairs and sitting at a desk/work station for the duration of the shift. Must be able to work in a smoke filled environment.

    Typically the individual will be housed in an office environment. The noise level in the work environment is usually moderate, but will escalate when located in the casino environment. Must be able to grasp, bend, lift and/or carry or otherwise move goods weighing a minimum of 25 lbs. on an intermittent basis, and sufficient dexterity of hand in order to use